App Development
A great app is more than just code and screens—it’s the digital front door to your business, the tool your customers use to interact with you, and the experience that keeps them coming back. When we build an app from scratch, we don’t rely on templates, drag-and-drop builders, or generic solutions. Instead, we start with a blank page and learn everything about your business: your mission, your users, your industry landscape, and the feeling you want people to have when they open your app.
Whether that’s simplicity, speed, delight, or reliability, every design and development choice we make serves that emotion. We focus heavily on strategic research to ensure your app works flawlessly—from a tiny phone screen to a large tablet, from a slow 3G connection to fast fibre, and across both iOS and Android devices. We explore multiple user flows, interaction patterns, visual styles, and navigation structures until we find the one that feels unmistakably yours.
On the development side, we build a complete technical ecosystem around your app: a scalable backend database, secure user authentication, third-party integrations (payments, maps, notifications, or anything you need), and an admin dashboard so you control your content and users. You’ll know exactly how your app performs, how users navigate through it, and how to scale it as your business grows. Performance builds trust, and trust builds sales.
We also plan for real‑world application: clean, commented source code stored on GitHub (you own 100% of it), deployment to TestFlight and Google Play Beta for testing, full App Store and Google Play submission handled by us, and complete ownership of every asset. No monthly licensing fees. No “you can’t change this later.” Just a strategic, research‑backed app delivered with full source files so you always control your product.
We also design with the future in mind—whether you need to add new features later, scale to thousands or millions of users, or pivot your business model, your app is built to grow with you. We document everything, write clean maintainable code, and set up proper version control so any developer can pick up where we left off.
We don’t just hand you an app—we give you a digital foundation that works as hard as you do.
Why Choose Us
We build apps that don’t just look custom — they feel personal. Every screen, interaction, and animation is purpose-built for your brand and your users. No templates. No shortcuts. We start with your users — how they think, what they need, where they tap — and design everything around them. Then we layer in technical excellence, ensuring your app flows seamlessly with your website, marketing, and brand identity. You own everything — clean, documented code, no locked-in platforms, no recurring fees. We handle deployment, testing, and App Store submissions, and we stick around after launch. Your brand deserves more than a generic app. That’s what we build.
After Sale Support
User Focused
Visually Cohesive
OUR PRICING PLANS
Select A Plan According To Your Requirements
BASIC APP DESIGN
R 18 000
All services include*:
Includes a complimentary initial consultation ( 1-hour minimum applies ).
- Brand questionnaire to capture your tone, style, and competitor landscape
- 12 high-fidelity screens designed in Figma
- 1 x clickable prototype so you can test the user flow on your phone
- Full Style Guide delivered as a PDF – colours, fonts, button styles, icons, and spacing rules
- All assets exported and delivered in a shared folder
- Developer Handoff Kit with annotated designs and pixel measurements so your developer can code without guessing
- 1-hour walkthrough call where I explain the design decisions to you and your developer
- 14 days of email support after delivery – if your developer has questions, I answer them
- Timeline: 20 - 30 working days from the strategy session
- You deal directly with me (the Lead Designer), not a junior
- * 2 x Free Design Revision Rounds
- * 2 x Free Content Revision Rounds
What’s Not Included*:
- Apple Developer Account fee (±R 1,800 per year) and Google Play Account fee (±R 470 once-off)
- Monthly server/hosting costs (typically R 800 – R 7,500 per month depending on number of users)
- Content creation (copywriting, stock photos, or app store promo videos)
- App Store Optimisation (ASO) or any marketing/advertising
- Ongoing monthly maintenance beyond the included support periods (we can quote separately for retainer packages)
ADVANCED APP DESIGN
R 25 000
All services include*:
Includes a complimentary initial consultation ( 2-hour minimum applies ).
- Full competitor analysis report – I research 5 competitors and show you what they do well and where they fail
- User personas created (2–3 persona profiles based on your target audience)
- Low-fidelity wireframes for every screen and every user journey (sketches before we add colour)
- 30+ high-fidelity screens designed in Figma covering all edge-cases (empty states, error messages, loading screens, success states, and onboarding)
- Full interactive prototype with realistic transitions and animations so it feels like a real app
- Complete Design System built in Figma with reusable components – this makes future screen additions cheaper and faster
- Usability testing conducted – I test the prototype with 5 real users and give you a report on what to fix
- Developer Handoff Kit with full annotations, measurements, asset exports, and a design spec document
- 1-hour walkthrough call with you and your developer to hand over the designs
- 30 days of email and WhatsApp support after delivery – I help your developer with any questions
- 2 free extra screens included (if you forgot something, I'll design 2 additional screens at no cost)
- Timeline: 4–6 weeks from the strategy session
- You deal directly with me (the Lead Designer) throughout the entire process
- * 2 x Free Design Revision Rounds
- * 2 x Free Content Revision Rounds
What’s Not Included*:
- Apple Developer Account fee (±R 1,800 per year) and Google Play Account fee (±R 470 once-off)
- Monthly server/hosting costs (typically R 800 – R 7,500 per month depending on number of users)
- Content creation (copywriting, stock photos, or app store promo videos)
- App Store Optimisation (ASO) or any marketing/advertising
- Ongoing monthly maintenance beyond the included support periods (we can quote separately for retainer packages)
BASIC APP DEVELOPMENT
R 150 000
All services include*:
Includes a complimentary initial consultation ( 2-hour minimum applies ).
- Full competitor analysis report – I research 5 competitors and show you what they do well and where they fail
- User personas created (2–3 persona profiles based on your target audience)
- Low-fidelity wireframes for every screen and every user journey (sketches before we add colour)
- 30+ high-fidelity screens designed in Figma covering all edge-cases (empty states, error messages, loading screens, success states, and onboarding)
- Full interactive prototype with realistic transitions and animations so it feels like a real app
- Complete Design System built in Figma with reusable components – this makes future screen additions cheaper and faster
- Usability testing conducted – I test the prototype with 5 real users and give you a report on what to fix
- 3 rounds of revisions on the design (you get 3 chances to request changes before final design sign-off)
- Developer Handoff Kit with full annotations, measurements, asset exports, and a design spec document
- Full MVP development for both iOS and Android using cross-platform technology (Flutter or React Native)
- 4 core features built and fully functional (User Authentication with email/password, Main Dashboard, 1 Primary Action feature, and Push Notifications)
- Backend database set up (Firebase or Supabase) to store all user data, logins, and app content
- 2 third-party integrations included (e.g., Google Maps, PayFast/Stripe payment gateway, WhatsApp integration, or email/SMS notifications – you choose)
- Admin panel included (basic version) – a simple web dashboard where you can view users, manage content, and see basic analytics
- App deployed to TestFlight (iOS) and Google Play Internal Track (Android) so you can test on real devices
- Full source code delivered to you on GitHub (you own 100% of the code)
- 1 month of free bug-fixing after launch – if something breaks, we fix it at no cost
- 14 days of support after final delivery – we answer questions and help with deployment issues
- Timeline: 3–6 months from design approval
- You deal directly with the Lead Designer and Lead Developer – no account managers or middlemen
- * 2 x Free Design Revision Rounds
- * 2 x Free Content Revision Rounds
What’s Not Included*:
- Apple Developer Account fee (±R 1,800 per year) and Google Play Account fee (±R 470 once-off)
- Monthly server/hosting costs (typically R 800 – R 7,500 per month depending on number of users)
- Content creation (copywriting, stock photos, or app store promo videos)
- App Store Optimisation (ASO) or any marketing/advertising
- Ongoing monthly maintenance beyond the included support periods (we can quote separately for retainer packages)
ADVANCED APP DEVELOPMENT
R 300 000
All services include*:
Includes a complimentary initial consultation ( 2-hour minimum applies ).
- Full competitor analysis report – I research 5 competitors and show you what they do well and where they fail
- User personas created (2–3 persona profiles based on your target audience)
- Low-fidelity wireframes for every screen and every user journey (sketches before we add colour)
- 30+ high-fidelity screens designed in Figma covering all edge-cases (empty states, error messages, loading screens, success states, and onboarding)
- Full interactive prototype with realistic transitions and animations so it feels like a real app
- Complete Design System built in Figma with reusable components – this makes future screen additions cheaper and faster
- Usability testing conducted – I test the prototype with 5 real users and give you a report on what to fix
- 3 rounds of revisions on the design (you get 3 chances to request changes before final design sign-off)
- Developer Handoff Kit with full annotations, measurements, asset exports, and a design spec document
- ALL planned features built – no cutting corners or sacrificing features for an MVP (we build your full feature list)
- Native development option available – we can build in Swift (iOS) and Kotlin (Android) for maximum performance, OR advanced cross-platform if you prefer
- Custom, scalable backend built from scratch (Node.js or Python) – not an "off-the-shelf" solution, built specifically for your app's needs
- Full admin web dashboard with advanced features – manage users, content, analytics, push notifications, view reports, and export data
- Unlimited third-party API integrations (PayFast/Stripe, Google Maps, Social Logins, Email, SMS, AI features, ChatGPT integration, or any other API you need)
- Full security implementation – end-to-end encryption, two-factor authentication (2FA), and POPIA/GDPR compliance built in
- Rigorous QA testing – unit tests, UI tests, performance load testing, and security penetration testing
- Full App Store and Google Play submission handled by us – we fix any rejections from Apple or Google at no extra cost
- App store assets created – we design your app icon, feature graphics, and screenshots for the store listings
- Full source code delivered to you on GitHub (you own 100% of the code, no licensing fees)
- 3 months of post-launch maintenance – critical bug fixes, server monitoring, and performance optimisation
- 30 days of WhatsApp and email support after the maintenance period ends
- Timeline: 6–12 months from design approval (depending on feature complexity)
- You deal directly with the Lead Designer and Lead Developer throughout – no middlemen, no account managers
- * 2 x Free Design Revision Rounds
- * 2 x Free Content Revision Rounds
What’s Not Included*:
- Apple Developer Account fee (±R 1,800 per year) and Google Play Account fee (±R 470 once-off)
- Monthly server/hosting costs (typically R 800 – R 7,500 per month depending on number of users)
- Content creation (copywriting, stock photos, or app store promo videos)
- App Store Optimisation (ASO) or any marketing/advertising
- Ongoing monthly maintenance beyond the included support periods (we can quote separately for retainer packages)